As winter fades and spring approaches, Daylight Saving Time (DST) in 2024 once again becomes a topic of interest. The tradition of “springing forward” in March and “falling back” in November could see a significant change with the consideration of the Sunshine Protection Act, which raises the concept of making Daylight Saving Time permanent. So what if we could enjoy that extra hour of daylight all year round? As we question this possibility, let’s unpack what DST is all about, how it affects us, and what changes might be on the horizon.

Understanding Daylight Saving Time

Daylight Saving Time was created to extend evening daylight and reduce the need for artificial light. The idea, originating from George Vernon Hudson’s 1895 proposal, gained popularity as a way to save energy during World War I. Still today, the practice involves setting our clocks forward by one hour in the spring and back by one hour in the fall, although not every state in the US observes Daylight Saving Time.

Daylight Saving Time and Your Health and Wellbeing

Adjusting our clocks can throw off our body’s internal timekeeper, or circadian rhythm. Poor sleep – or having a disrupted sleep pattern – can influence different aspects of our health, from how we manage stress and our mood, to more physical concerns like heart health. Recognizing the connection between sleep and health is more important than ever during changes like Daylight Saving Time. By embracing good sleep habits and making small changes to our environment, we can help ease the transition into and out of DST, keeping our bodies and minds in better harmony throughout the year.

Adjusting to the Daylight Saving Time Change

Adapting to DST doesn’t have to be a struggle. Our detailed guides on adjusting to daylight saving time offer tailored advice for easily navigating the adjustments. Here are some pointers to help you transition smoothly:

• Ease into the change – Start adjusting your sleep schedule by 10-15 minutes each day leading up to the time change. This can help minimize the impact on your sleep pattern.
• Seek out morning light – Exposure to natural light in the morning can help reset your internal clock and make it easier to wake up.
• Establish a relaxing nighttime routine – Limit screen time and create a calming environment to wind down before bed.
• Keep a consistent sleep schedule – Going to bed and waking up at the same time every day can help regulate your body’s clock.
• Optimize your bedroom environment – Make sure your sleeping space is conducive to rest, keeping it cool, dark, and quiet.

A Closer Look at The Sunshine Protection Act

The Sunshine Protection Act is a piece of legislation that’s sparking a lot of discussions. It aims to make daylight saving time the new standard, eliminating the need to change our clocks twice a year. Supporters believe this could lead to better mental health, more consistent energy usage, and even economic benefits by aligning our daily activities more closely with daylight hours.

State Responses to Daylight Saving Time

Different states have different responses to Daylight Saving Time. Arizona and Hawaii don’t participate in the time change, while states like Florida and California have expressed interest in adopting DST year-round, pending federal approval. The mix of approaches to DTS is a reflection of the geographic, economic, and social factors involved. 

Here’s a closer look at state-level responses to DST:

• Arizona and Hawaii – These states do not observe DST and have remained on standard time year-round, citing reasons like energy conservation and minimal benefit from additional evening daylight.
• California – Passed a proposition allowing the legislature to change policy as long as federal law changes, paving the way for a possible permanent DST
• Florida – The “Sunshine Protection Act” passed in 2018 keeps DST going throughout the year. That said, it needs federal clearance to take effect.
• Oregon, Washington, and Idaho – In these states, adopting DST year-round is conditional on the approval of Congress.
• Texas – There has been a legislative discussion about abolishing DST altogether, favoring standard time throughout the year.
• New England States – Several states in this region have considered shifting to the Atlantic Time Zone and opting out of DST, giving them an extra hour of daylight in the evening.
• Tennessee and Arkansas – These states had passed resolutions adopting DST year-round pending federal permission.

Preparing for Daylight Saving Time Changes Ahead

As 2024 unfolds, the idea of adopting Daylight Saving Time (DST) permanently encourages us to consider how our lives are intertwined with the cycles of time and light. Finding effective ways to adjust to time changes is crucial. Whether the Sunshine Protection Act becomes law or not, being prepared to adapt is important for our well-being. This conversation sheds light, no pun intended, on our connection to the environment as well as our need for flexibility in our daily routines. Embracing change, finding balance, and ensuring our health and happiness are in sync with time are fundamental steps to a well-rounded life.

Since 1996, the Better Sleep Council has conducted research to understand and track changes in consumer attitudes towards sleep and health, and their mattress purchasing decision-making.

The overarching objective of the research has been to inform the communication strategy of the industry, to educate consumers about the health benefits of sleeping on a quality mattress and the importance of regular mattress replacement.

The current research was conducted to inform a social media campaign on sleeping with a partner.

An online survey was conducted
February 14-15, 2023

Total respondents = 519
• Adults 18 years or older
• Residents of the U.S.

Key Findings

• Nearly two-thirds of adults share a bed with a partner at least once a week.
• Overall, adults are split on whether they get a better night’s sleep alone or with someone else—45% say they get alone and 45% say they sleep better with someone else.
• While most of those in a relationship and living with their partner say they get a better night’s sleep with a partner, one-quarter say they they sleep better alone.
• Most adults say that cuddling has many personal benefits for them, such as increasing their happiness and helping them feel emotionally close to their partner.
• Adults believe that cuddling has many other benefits as well, including eight in 10 who believe cuddling reduces stress and anxiety.
• Men are more likely than women to say they sleep better with a partner and that they enjoy cuddling.
• Men are also more likely than women to say that cuddling makes them happy, feel emotionally close to a partner and
  that they sleep better when cuddling.

More details about sleep and partners can be found in the full report here: Sleep & Partners Report 2023

Since 1996, the Better Sleep Council has conducted research to understand and track changes in consumer attitudes
towards sleep and health, and their mattress purchasing decision-making.

The overarching objective of the research has been to inform the communication strategy of the industry, to educate
consumers about the health benefits of sleeping on a quality mattress and the importance of regular mattress
replacement.

The current research examines the following topics:

• Sleep attitudes and habits
• Bed activities and habits

Methodology

Fluent Research conducted the survey on behalf of ISPA
The survey was conducted online in the US from December 2-8, 2022
1,005 respondents aged 18 or over participated in the survey

Key Findings: Sleep Attitudes and Habits

Nearly half of US adults (48%) say they do not get enough sleep, and most are less than very satisfied with the quality of their sleep.

• The majority of adults (53%) report sleeping 6 hours or less on a typical night.
• Eight in 10 adults are less than very satisfied with the quality of their sleep.

Those who are dissatisfied with the quality of their sleep are less likely than others to describe their health as excellent or very good.

Top impediments to a good night’s sleep vary by age, however, a majority of adults (60%) report that physical discomfort (body pain or
being too hot or too cold) gets in the way of getting a good night’s sleep.

• Boomers and Gen Xers are more likely to say body pain impedes their sleep, while worrying about money is the most common impediment
  among Gen Zs and Millennials.

Most US adults (81%) take steps to help them get a good night’s sleep.

• 41% adjust their tech or media use, 40% have a sleep routine, and 33% get exercise during the day.

Women and parents of children under 18 years old are likely to report facing sleep challenges.

• More women than men say they do not get enough sleep (54% vs. 42%).
• Parents of children under 18 are more likely than those without children at home to sleep 6 hours or less on a typical night (60% vs. 52%).

Key Findings: Bed Activities and Habits

US adults engage in a wide range of media use in bed.

• 66% use their smartphone, 60% watch video content, 33% read, and 33% listen to audio content weekly or more.

Overall, most adults (69%) say they never do work or schoolwork in bed. However, doing work or schoolwork in bed varies by age.

Three-quarters of adults (74%) sleep wearing pajamas, nightshirts, etc. at least a few times a week or more.
• One-third of adults (32%) sleep wearing socks at least a few times a week or more.
• Two in 10 adults (21%) sleep in the nude at least a few times a week or more.

Many US adults have a daily bed companion, such as a partner or pet.
• Four in 10 adults (43%) sleep with a partner every day or nearly every day.
• Two in 10 adults (22%) sleep with a pet(s) every day or nearly every day.

Three-quarters of US adults (72%) say that comfort is the most important thing they look for in a new mattress.

More details about sleep habits and bed activities can be found in the full report here: Sleep Habits and Bed Activities Report 2023

A new wave of the coronavirus seems to be creating major ripples in people’s lives – affecting their concerns, behaviors and shopping habits, according to the Q4 2021 “Inside the Mind of Today’s Mattress Consumer” survey by the Better Sleep Council. The research suggests that people are partially retreating into their homes – increasing their prioritization of optimizing them for comfort and efficiency. The study found that mattress purchase intent, specifically, is also rising as people continue to make getting a good night’s sleep their No. 1 health and wellness priority.

Preference for shopping and buying mattresses online rose in the fourth quarter, edging ahead of in-person mattress shopping, compared with the previous quarter. Despite recent increases in people’s overall concerns and preferences for not going out, consumers remain significantly more confident about going to the doctor, shopping/purchasing in-store, and traveling/patronizing a public establishment than they were a year ago at this time.

More details about what mattress shoppers are thinking, feeling and doing can be found in the full report here: BSC Tracker Results: Q4 2021.

Methodology

There were 1,000 surveys fielded between November 19 and December 4, 2021, among U.S. parents (aged 18+) who have children aged 3 to 18.

Screening criteria ensured that respondents had children who were currently in school (pre-K to 12^th grade). If respondents had more than one child in school, then respondents answered the survey questions about only one child.

A sample size of 1,000 provides a ±3.1% margin of error at 95%.

Survey Objectives

• Understand parents’ perceptions of their child’s overall sleep and why.
  • Assess parents’ perceptions on how well their child is sleeping.
  • Understand indicators/effects of good/bad sleep (e.g., behaviors, arguments/ abnormal bad behavior, dark eye circles, etc.).
• Uncover possible causes of good/bad sleep, including:
  • Bedtime/morning routines and variances (e.g., weekend versus school nights).
  • Bedroom environment (e.g., entertainment, smartphone, computer, sharing bedrooms/beds, new/old mattress/bed, etc.).
  • Child’s mental/physical health (e.g., peer pressure, stress, asthma, etc.).
  • Major routine/schedule variances (e.g., new school/home/grade/friends/etc., parent work from home, new/lost job, etc.).
• Uncover unusual/unique behaviors that are transpiring around child’s sleep.
  • Discover unusual things parents may be trying to get their child to sleep.
  • Identify any uncommon or unique bedtime habits the child may have (e.g., special music, lights, bed checks (monsters), etc.).

Report Overview

A quick scan of news media and social media will surface numerous stories and posts about the unique challenges and stresses that children today face in school and their lives. Several previous Better Sleep Council studies have shown a relationship between stress and poor sleep. So, it comes as something of a surprise when this study found that a large majority of parents say their kids are getting the sleep they need. More than three-quarters of parents say their kids are sleeping well – having healthy sleep routines, displaying positive moods upon waking and doing well in school. This result may be in large measure because of the priority parents are placing on ensuring their kids get the sleep they need – enforcing routine weeknight bedtimes, limiting screen time and helping them get to sleep, whether by conventional methods – reading to them or telling them bedtime stories – or unconventional methods – special rewards or watching a boring movie. The study found that children who don’t have regular bedtimes and/or spend more time with devices are more likely to sleep poorly compared to their peers.

While most kids are sleeping well, many parents who say their child has experienced recent stress believe their child is not sleeping well. In this study, congruent with prior BSC studies, parents reported school – homework/tests/grades – to be the leading cause of stress for their children. Other stressors include self-esteem issues, illness and life changes, such as divorce, death in the family and the effects of the COVID-19 pandemic.

The study suggests that parental involvement in regulating and enabling a good night’s sleep – as well as mitigating the effects of stress on their children – will help kids get a better night’s sleep.

Key Takeaways

A Sleep Index (SI) was created to profile school-aged children who are excellent sleepers and those who are poor sleepers (from the perception of their parents). See appendix for more details.

• Overall, 84% of parents feel their child is getting enough sleep. The top three reasons include: has a good bedtime/sleep routine (60%), wakes up in a good mood (58%) and performs well academically (58%).
• Parents who feel their child is not getting enough sleep report feeling this way because their child: stays up too late (49%), has a difficult time waking up in the morning (39%) and complains of being tired (39%).
  • According to parents, younger school-aged children tend to sleep better than older children.
• Most children (80%) have a consistent bedtime on school nights (at least three of the five nights). Despite this pattern, most children typically go to their room later on weekend nights than they do on school nights and tend to sleep in a little longer than they do during the school week.
  • Children who do not have a consistent bedtime during the week (two nights a week or less) are 3.5 times more likely to be poor sleepers than excellent sleepers.
• Children spend the greatest amount of their free time playing on electronics, with those who are poor sleepers (13.5 hours per week) spending significantly more time doing so compared to excellent sleepers (9.1 hours per week).
• Almost two-thirds of children (62%) have recently experienced some type of stress in their life. Children who have not recently experienced stress in their life are 2.4 times more likely to be excellent sleepers.
  • The top three stressors are homework (28%), grades/test scores (19%) and self-esteem issues (19%).
• Children who have recently experienced stress in their life related to each of the following are more likely to be poor sleepers than excellent: homework, grades/test scores, self-esteem issues, significant life changes and illness.
  • Significant life changes included mentions such as the COVID-19 pandemic, moving, death, divorce/family issues and trauma/mental illness.
• Most parents have tried traditional methods to help their child sleep at some point in their child’s life – many mentioned driving around in a car, sleeping with/in their child’s rooms, reading books, telling stories, singing/dancing, using melatonin, taking electronics/limiting internet – but several had some interesting ways to get their child to sleep.
  • Themes included activities such as listening to special music/sounds, watching special videos, sleeping with pets, exercise, etc.

Detailed Findings

Parents’ Perceptions of Child’s Sleep

What age of children in school are sleeping the best in America?

• Younger school-aged children tend to sleep better than older children, according to parents.
  • High schoolers represent 37% of poor sleepers compared to 24% of excellent sleepers.

Do children have a consistent bedtime on school nights? [1]

• Most children (80%) have a consistent bedtime on school nights (at least three of the five nights) and extracurriculars do not seem to have an impact on when children go to bed on school nights. [2]
  • Excellent sleepers (58%) are 2.5 times more likely than poor sleepers (23%) to have a consistent bedtime all five school nights per week. The vast majority of excellent sleepers (89%) have a consistent bedtime at least three of the five school nights each week compared to 62% of poor sleepers.
  • Children who do not have a consistent bedtime during the week (two nights a week or less) are 3.5 times more likely to be poor sleepers than excellent sleepers (these children make up 38% of poor sleepers compared to 11% of excellent sleepers).

When do children generally go to their room for the night? [3] When do they go to sleep? [4]

• Most children typically go to their room later on weekend nights than they do on school nights and tend to sleep in a little longer than they do during the school week.
  • On school nights, kids who go to bed earlier (before 9 p.m.) make up 59% of excellent sleepers compared to 40% of poor sleepers.
  • On school nights, kids who go to bed later (after 10 p.m.) make up 24% of poor sleepers compared to 10% of excellent sleepers.
• After children go to their room on school nights, it takes poor sleepers (50.3 minutes), on average, about twice as long to actually go to sleep compared to excellent sleepers (28.4 minutes), with 40% of excellent sleepers falling asleep within 15 minutes compared to 16% of poor sleepers. On the other hand, 30% of poor sleepers fall asleep at least one hour after going to their room for the night on school nights compared to 9% of excellent sleepers (likely because poor sleepers are on a device).
• Children getting between 9-10 hours of sleep per school night are 2.1 times more likely to be excellent sleepers than poor sleepers, whereas children getting less than 7 hours of sleep per school night are 8.5 times more likely to be poor sleepers than excellent sleepers.
  • On weekend nights, kids who go to bed after midnight make up 25% of poor sleepers compared to 10% of excellent sleepers. [5]

Are children getting enough sleep? [6] And how do parents know? [7]

• Overall, 84% of parents feel their child IS getting enough sleep.
• Of those who feel their child IS getting enough sleep, the top reasons for feeling that way are because their child:
  • Has a good bedtime/sleep routine (60%).
  • Wakes up in a good mood (58%).
  • Performs well academically (56%).
  • Stays asleep and does not wake up at night (54%).
  • Does not complain of being tired (52%).
  • Wakes up on time in the morning (50%).
• Parents who feel their child is NOT getting enough sleep feel that way because their child:
  • Stays up too late (49%).
  • Has a difficult time waking up in the morning (39%).
  • Complains of being tired (39%).
  • Wakes up in a grumpy mood (38%).
  • Does not have a good bedtime/sleep routine (33%).

Factors That Impact Children’s Sleep

What do children do before bed that impacts their quality of sleep?

• Children who typically have a sugary drink/snack an hour or less before bed/whenever they want to represent 32% of poor sleepers/20% of excellent sleepers (1.6 times more likely to be a poor sleeper). [8]
• Children who have access to/use smartphones before bed on school nights represent 65% of poor sleepers/47% of excellent sleepers (1.4 times more likely to be poor sleepers). [9]
  • Children who do not use smartphones or tablets before bed on school nights are 1.8 times more likely to be excellent sleepers than poor sleepers.
• If children have access to/use smartphones or tablets before bed on school nights and their time is never/rarely restricted, then they represent 54% of poor sleepers/38% of excellent sleepers (1.4 times more likely to be poor sleepers). But if their time is always/often restricted, then they represent 46% of excellent sleepers/25% of poor sleepers (1.8 times more likely to be excellent sleepers); it’s likely not the device but rather the parental restriction that determines whether kids sleep well or not. [10]
• Children who typically read before bed on a school night represent 42% of excellent sleepers/26% of poor sleepers (1.6 times more likely to be an excellent sleeper). [11]
• Children who typically play games with family (not video games) before bed on a school night represent 33% of excellent sleepers/19% of poor sleepers (1.7 times more likely to be an excellent sleeper).
• Children who typically pray/meditate before bed on a school night represent 26% of excellent sleepers/11% of poor sleepers (2.4 times more likely to be an excellent sleeper).
• Children who typically play electronics/video games before bed on a school night represent 44% of poor sleepers/36% of excellent sleepers (1.2 times more likely to be a poor sleeper).
• Children who typically use a device to communicate with friends before bed on a school night represent 40% of poor sleepers/28% of excellent sleepers (1.4 times more likely to be a poor sleeper).
• Children who regularly use a device to go to sleep at night represent 35% of poor sleepers/21% of excellent sleepers (1.7 times more likely to be a poor sleeper).

Based on what was typed into “Other”:

• A handful of children draw/do craft projects/puzzles before bed and some exercise/do physical activities.
• Some parents give their children melatonin before bed.
• Some kids sleep with a special pillow/body pillow or weighted blanket.

Do medical conditions prevent children from getting a good night’s sleep? [12]

• Children with at least one type of medical/mental health condition are 1.9 times more likely to be poor sleepers – they represent 70% of poor sleepers/37% of excellent sleepers (driven by anxiety, allergies, ADD/ADHD).
  • Parents of Poor Sleepers (30%) are significantly more likely than parents of Average Sleepers (16%) and Excellent Sleepers (10%) to say that their child has anxiety.
• The children of parents who feel they have a great relationship with their child represent 94% of excellent sleepers/87% of poor sleepers. [13]
• The children of parents who feel their child has a solid friend base represent 77% of excellent sleepers/60% of poor sleepers (1.3 times more likely to be an excellent sleeper).
• The children of parents who feel their child does a good job eating healthy foods represent 72% of excellent sleepers/38% of poor sleepers (1.9 times more likely to be an excellent sleeper).
• The children of parents who feel their child needs to spend more time outside/being active represent 67% of poor sleepers/47% of excellent sleepers (1.4 times more likely to be a poor sleeper).
• The children of parents who feel their child spends too much time on devices represent 71% of poor sleepers/38% of excellent sleepers (1.9 times more likely to be a poor sleeper).
• The children of parents who feel their child eats too much junk food/fast food represent 54% of poor sleepers/23% of excellent sleepers (2.3 times more likely to be a poor sleeper).
• The children of parents who feel their child has a difficult time being in social situations represent 37% of poor sleepers/15% of excellent sleepers (2.5 times more likely to be a poor sleeper).
• The children of parents who feel their child struggles to keep up in school represent 30% of poor sleepers/17% of excellent sleepers (1.8 times more likely to be a poor sleeper).

How do children spend their free time? [14]

• Children spend the greatest amount of their free time playing on electronics, with those who are poor sleepers (13.5 hours per week) spending significantly more time doing so compared to excellent sleepers (9.1 hours per week).
  • Children who do not spend any time doing the following activities each week represent a significantly higher portion of poor sleepers than excellent sleepers:
    • Homework (2.0 times more likely to be a poor sleeper if no time is spent)
    • Participating in sports (1.5 times more likely to be a poor sleeper if no time is spent)
    • Social activities (1.7 times more likely to be a poor sleeper if no time is spent)
    • Playing outside (2.3 times more likely to be a poor sleeper if no time is spent)
    • Reading for leisure (2.1 times more likely to be a poor sleeper if no time is spent)
    • Working/doing chores (2.1 times more likely to be a poor sleeper if no time is spent)

Have children recently experienced stress? [15]

• Almost two-thirds of children (62%) have recently experienced some type of stress in their life.
• Children who have not recently experienced stress in their life are 2.4 times more likely to be excellent sleepers – they represent 45% of excellent sleepers/19% of poor sleepers.
• Children who have recently experienced stress in their life related to each of the following are more likely to be poor sleepers than excellent:
  • Homework (1.7 times more likely to be a poor sleeper if experienced stress)
  • Grades/test scores (1.6 times more likely to be a poor sleeper if experienced stress)
  • Self-esteem issues (2.5 times more likely to be a poor sleeper if experienced stress)
  • *Significant life changes (1.6 times more likely to be a poor sleeper if experienced stress)
  • Illness (1.9 times more likely to be a poor sleeper if experienced stress)

Based on what was typed into “Other”:

• For some, the COVID-19 pandemic caused stress and made it difficult to transition back and forth between virtual learning and bricks-and-mortar learning.

* We probed deeper into “significant life change” and several themes were present, some of which may also be linked to the COVID-19 pandemic. [16]

COVID-19 Pandemic

• Well, the pandemic has made her worry, and she’s a worrier like me. She missed her friends, and she knows it still isn’t safe … so maybe I have something to do with it also by telling her she needs to be careful, but to me, it’s either have her worry or get really sick.
• They had to go through a pandemic and couldn’t be kids! It messed her up mentally.
• The pandemic has affected her whole routine and mental health. Also, a family emergency happened a few months ago and she has been depressed.
• I think COVID-19 has turned everyone’s life around.
• COVID-19 and everything becoming remote has become stressful on all of us.

Moved (and many are struggling to make friends, some also related to the COVID-19 pandemic)

• We’ve moved to a new home, and the pandemic restrictions have made him feel isolated.
• We moved to a new state where neither him nor I know anyone.
• We moved from a different state, and he had to start a new school. He misses his friends.
• We made a huge move, then had to turn around and move again, causing him to change from school to school and home to home. All this because of financial hardship.
• Moved across the country when I lost my job.

Death

• My son’s dad died, we moved into a new house, and they are in new classrooms.
• My oldest son, who was 18, passed away back in March, so my other children are still taking it pretty hard.
• His grandfather has just recently died, and his older sister just recently moved, so those two things I believe are the two serious life changes that are causing him sadness.
• Since December 2019, we have lost three family members and moved twice.

Divorce/Family Issues

• Struggling with custody issues.
• Stepparent and mom breaking up.
• She is my stepchild, and sometimes her biological mom goes weeks without contacting her.
• Parents divorced. Father is very distant and picks one child over the other.
• Moved from one parent’s house to the other.
• Horrible separation between mother and stepfather. Moved to a new city.
• Her dad got up and walked out. Moved to a different state, leaving us in a financial crisis. She experiences emotional stress. Sees no positivity from him or his family. Her brother and sisters are the same way.
• Aunt and niece with special needs moved in, there are new rules, less space, more noise.

Trauma/Mental Illness

• She’s been through several traumas, she has mental illnesses, and she is bullied at school.
• Domestic abuse, his biological dad was very abusive toward us.
• He has social anxiety, and with the COVID-19 pandemic happening, we had to start home-schooling him.
• Divorce came up quite a bit in terms of a significant life change stress point for children. Children whose parents are married represent 59% of excellent sleepers and 49% of poor sleepers.

When asked, most parents have tried traditional methods to help their child sleep at some point in their child’s life – many mentioned driving around in a car, sleeping with/in their child’s room, reading books, telling stories, singing/dancing, using melatonin, taking electronics/limiting internet – but several had some interesting ways to get their child to sleep. [17]

• When my son was a baby, he would only fall asleep if you hummed the Darth Vader march from “Star Wars” to him. Now, he hates “Star Wars.”
• For my youngest, I bought something called Merlin’s Magic Sleepsuit. I was desperate, and it was what I considered expensive, but it worked.
• We used to tell my youngest daughter that we would take her back to the zoo to live with the monkeys if she didn’t go to bed.
• They’ve tried putting a water-filled glove on her back to make her think mom’s hand was still there. It’s worked twice.
• We have a device called Muse, and it has an app that’s like a meditation device. It helps each of the people in my house relax and pay attention to breathing. Very successful.
• My daughter sometimes asked to be in bed with our two dogs. She said it relaxes her to sleep well.
• Our kids used to get a “winning wrestling belt” as a reward for whoever got in bed and stayed in bed first. It was one of those blingy belts wrestlers wear.
• Put on a boring movie (he hates musicals) like “Hello, Dolly,” which I love. He went to bed but listened to his music. So, this was unsuccessful!
• I was blocking internet signal at night, but then he tossed and turned trying to fall asleep. By allowing internet signal, he’ll usually watch shows on his phone until he falls asleep.
• Sometimes we imagine a special place to meet each other in our dreams, and we’re very descriptive and talk about the place and activities there.
• Sometimes me or my father would take my kids for car rides trying to get them to go to sleep. We would go spotlighting for deer and the kids would go to sleep.
• When she was young, she had a hard time falling asleep, so we bought her a special book that was supposed to work. The book worked so well that we decided not to use it anymore because it scared us that we were hypnotizing her or mentally coercing her!
• Telling her that the cat needed her to lay down with him because he couldn’t fall asleep without somebody being next to him.
• A few years ago, my friend got her 8-year-old child a tent that goes over their bed. It worked!
• Playing house with my children, where they are the parents and get my husband and I ready for bed. They mimic what we do to get them ready for bed, then tuck us in and read to us, and they then go into their rooms and go to bed. When we get up and check on them, they are fast asleep in their beds. It is adorable and works every time. Reverse role-play has worked for us.
• My youngest loved to fall asleep to the sound of the vacuum cleaner, so I just had very clean floors for about three years.
• A little before bath time, we would take a little jog. If it was cold, then we would run up and down the stairs a bit to get them sleepy. Worked like a charm.
• Honestly, I bought a small indoor trampoline and often let the kids jump on it like crazy about an hour before bedtime. It’s great exercise, they have fun, and it wears them out to be able to sleep without any distractions because it exhausts them after a while.
• We have a pretty consistent routine. Of course, that includes tucking in every single one of his stuffed animals, which can be time consuming, but it helps him relax, so it’s worth it.
• We watch fish swim on YouTube, and it puts him right to sleep.
• I used to rub his eyebrows and he would fall asleep quickly. Now, he’s too old for that. LOL
• My secret trick with both my children is to turn off all the lights. Then, I sit or lay with them. Then, I slowly let my eyes close, taking 5 seconds to close them. I keep them closed for 10 seconds, then repeat. Works every time, even on my 17-year-old child. It’s comforting and strategic. Takes 10-15 minutes. Then, I creep out of the room. It’s almost like a form of hypnotizing. Yet to tell my wife this trick. She still wonders how I do it.
• Make them watch a very old, boring movie with me until they get tired. It was successful after waiting 20 minutes while watching a movie.
• I never really had a problem with my children having any problems with sleeping until after the passing of my son. I’ve dealt with that by making sure my children know that he is just fine and praying at nighttime to God and being able to do little things like write him letters and put them in shoeboxes, and I let them know that he gets them in heaven when they write them here.
• Threaten to put water in ear.
• I told him that whoever sleeps early, the tooth fairy comes to his bed and puts money for him. It was a very successful way of convincing him.
• My son has ADHD, so finding a calming routine is hard enough, but on top of that, keeping still long enough to relax. So, I used to brush his hair, then braid it, then unbraided it, then brush, then braid, then unbraided – repetition was key for us.
• Used Febreze as “monster spray.”
• They are allowed two small pieces of candy right before they lay down. It’s not a bribe, it’s an exchange.
• Playing first one asleep wins a prize.
• Singing Irish drinking songs.
• Told them they could meet each other in their dreams.
• I used to have to lay in bed with him and fake sleeping for him to sleep or play a certain type of music through Alexa. I also used to have Alexa read him bedtime stories.

Appendix

Sleep Index

A simple Sleep Index (SI) was created to profile school-aged children who are excellent sleepers and those who are poor sleepers (from the perception of their parents). The SI is calculated using the following questions:

Q6. In general, do you feel your child is getting enough sleep?

Q7. Overall, how would you describe your child’s sleep in a typical week?

The index yielded three groups, as depicted below, for analysis purposes.

Parent Profile

Child Profile

[1] Q4. Does your child have a consistent bedtime on school nights?

[2] Q4A. In general, do extracurriculars (sports, cheer, band, etc.) have an impact on when your child goes to bed on school nights?

[3] Q2. What time does your child generally go to their room for the night?

[4] Q3. How long after your child goes to their room for the night on school nights do you think it takes them to actually fall asleep?

[5] Q5. How many hours of sleep do you think your child typically gets?

[6] Q6. In general, do you feel your child is getting enough sleep? Q7. Overall, how would you describe your child’s sleep in a typical week?

[7] Q7A. Why do say that? Please provide as much detail as possible. [OPEN END] Q8. What makes you think your child IS getting enough sleep? Please select all that apply. Q9. What makes you think your child is NOT getting enough sleep? Please select all that apply.

[8] Q9A. In general, how many hours before bed does your child have their last… [caffeinated beverage, sugary drink/sugary snack]

[9] Q9B. Which of the following, if any, does your child have access to and/or typically use when they go to bed… [smartphone, tablet/iPad]

[10] Q9C. Do you restrict the screen time on your child’s device before bed on school nights?

[11] Q10A. We understand all kids are different and each child may prefer different activities in the evenings before going to bed/sleep. What does your child do in the evenings before going to bed/to sleep on school nights (Sunday – Thursday)? Please select all that apply. We would love to hear if your child does something special or unique that is not listed below (if so, please type in as much detail as possible in “Other.”)

[12] Q14. Does your child have any of the following conditions that may prevent them from getting a good night’s sleep?

[13] Q15. Please indicate how much you agree or disagree with the following statements when it comes to your child.

[14] Q16. About how many hours per week does your child spend on each of the following activities?

[15] Q17. Has your child recently experienced stress related to any of the following items? Please select all that apply.

[16] Q17A. Please explain a little bit about the significant life change(s) that has/have recently caused stress for your child.

[17] Q18. Many parents struggle with getting their kids to sleep (and to sleep well). In the past, what are some funny or unusual things you and/or your close friends/family members have tried to get your/their child(ren) to sleep? Were they successful? Unsuccessful? Were they time-consuming? What got you to try a new strategy? Please be as detailed as possible so we can truly appreciate the struggle!

In Q3 of 2021, Americans experienced a major COVID-19 resurgence – through the number of cases, in people’s news feeds and in consumers’ concerns and behaviors. According to the Better Sleep Council’s Q3 2021 Tracker, people are reverting toward some attitudes and behaviors exhibited earlier in the pandemic. This comes after seeing some relaxation of COVID-19 concerns and shopping behaviors earlier in 2021. In these third-quarter results, consumers are showing revived concerns about COVID-19 and the overall environment they live in. Confidence in travel and in brick-and-mortar shopping and purchasing has declined in this quarter, as opposed to the previous quarter, and preference for online shopping and purchasing remains strong.

Not surprisingly then, many people – almost two-thirds of those surveyed – said the current environment is affecting their sleep. Interestingly, more people are reporting their sleep as “good” and “very good”– perhaps reflecting the impact of strong mattress purchasing over the past 18 months and the fact that sleep remains their most important health priority.

People are cocooning again, spending much more attention and dollars on optimizing their homes for work, education and living. Bedroom products/sleep accessories purchases are still the No. 1 actual and planned purchases, and purchase intent for mattresses rose slightly. This suggests demand will continue. Brick-and-mortar purchases of mattresses surpassed online purchases for the first time since the BSC tracker began monitoring people’s shopping behaviors in 2020. All of this suggests that sleep will remain a high priority for consumers, and that demand for mattresses is unlikely to dip significantly. It also suggests retailers and manufacturers with effective digital and eCommerce programs will compete more effectively than others.

More details about what mattress shoppers are thinking, feeling and doing can be found in the full report here: BSC Tracker Results Q3 2021.

• Overall, our assessment found that more than one in five working adults take a nap during the workday (this measure includes naps taken during and outside of work breaks).
• Napping during the workday is driven by people working from home or in hybrid situations (i.e., Americans who work in a flexible environment that include both an office setting and a remote location), who are two times more likely to take naps during the workday than their in-office counterparts.
• Napping is more common among younger working adults. Generation Z are 3.4 times and Millennials are 2.5 times more likely to take naps during the workday than Boomers.
• Regardless of how long they take or where they are taken, naps are restorative! Eighty-seven percent of those who nap during the workday say naps are “refreshing.” They are particularly restorative for parents with children at home, who are 1.6 times more likely to say naps are “very” refreshing compared to working adults with no children at home.

The research consisted of an online survey, representative of working adults 18 and older within the United States. It was administered between July 23 and July 26, 2021, among a sample of 800 respondents. The sample size provides 95% confidence + 3.5%.

OVERALL FINDINGS

Over one in five (22%) working adults take naps during the workday (including during breaks).

Q2 – Which of the following have you done during the workday (including during breaks) in the past month? (Check all that apply.)

On average, working Americans take half-hour naps (the average is 29 minutes). But there are exceptions: nearly one in 10 nappers take at least one hour-long nap during the workday.

Q5 – Approximately how long is your typical nap? 

Regardless of how long naps last, nearly all are restorative. Eighty-seven percent of those who nap during the workday find naps refreshing. Naps are most refreshing to people with children at home.

Q4 – How refreshed did you feel after napping?

Most naps taken during the workday are taken in bed (53%) or on a sofa (41%). Yet nearly one-quarter of Americans napping during the workday sleep in a chair or in their car (or truck). Sleeping at a desk, on the floor or anywhere they can are less common, but something one in 10 working Americans do.

Q3 – Where did you nap? (Check all that apply.)

WHO IS more likely to take a nap during the workday?

Q2 – Which of the following have you done during the workday (including during breaks) in the past month? (Check all that apply.)

Not surprisingly, people working from home or in hybrid situations are twice as likely to nap during the workday than those working in an office setting. (Respectively, 2.4 times among people working at home and 2.2 times among people working hybrid.)

Younger generations are more likely to take a nap during the workday than older cohorts. Gen Z and Millennials are respectively 3.4 times and 2.5 times more likely to take naps during the workday than Boomers.

Workers with lower income are also more likely to nap during the workday. Workers with a yearly household income under $50,000 are 1.6 times more likely to nap during this time than those earning $100,000 or more.

Survey Details: Better Sleep Council August 2021

[1] An alphabetical code letter has been assigned to groups (e.g., A, B, C, etc.) throughout this report. If a percentage within one group is significantly greater than a corresponding percentage in a second group, then the code letter from the second group appears next to the percentage in the first group.

A lot has changed since the Better Sleep Council launched its Inside the Mind of Today’s Mattress Consumer tracking study back in 2020. As COVID-19 concerns and restrictions continue to relax, the Q2 2021 study found that people are showing signs of returning to some pre-pandemic attitudes and behaviors. At the same time, other lockdown behaviors appear to be sticking around for now.

For example, people are more willing to shop and buy in-person, although people say they’re still more comfortable shopping online. Interest in buying trusted brands, buying brands that align with the shopper’s values, and shopping local have all made a significant comeback for bedroom product consumers. They also are more willing to try new brands and new retailers than they were earlier this year.

As expected, people’s lockdown obsession with optimizing the function and comfort of their homes has leveled off. This may be due to the fact that they are spending less time at home as people return to in-person shopping, school, work, etc.

The easing of concerns and restrictions and the return to some pre-pandemic activities may have also resulted in people starting to sleep better. The number of people who report they are sleeping poorly declined from the previous study, with more people describing their sleep as “good.” However, there’s still a large minority of people who describe their sleep as “OK” or worse. So, it’s not surprising that good sleep remains consumers’ number one priority – although for the first time since tracking began, their relationships with other people assumed equal importance. And more people say they are focused on improving their overall sleep environment in this quarter, expanding a trend initially seen earlier.

Although people say they are less anxious or concerned about their families’ health and well-being than they were earlier this year, health remains their top priority.

More details about what mattress shoppers are thinking, feeling and doing can be found in the full report here: BSC Quarterly Tracker Results: Q2 2021.

Go here to check out BSC’s Q1 2021 research to see changes in attitudes and behaviors quarter-over-quarter.

To give the industry insight into shifting consumer attitudes and behaviors in today’s environment, the Better Sleep Council has set about to conduct a quarterly national survey of mattress buyers.

The first quarter of 2021 (the second installment of the research) has seen some changes and some consistencies in how people are sleeping, how they are shopping and what they’re buying for their homes.

This installment of the Better Sleep Council’s quarterly tracker found:

• Respondents still say that a good night’s sleep is more important than diet, exercise and even relationships when it comes to their health.
• Almost half of respondents still aren’t getting a good night’s sleep – many of those who are credit their mattress and sleep environment for the quality of their sleep.
• In Q1 2021, mattresses became a lower priority for people’s purchases, falling from 5^th most important to 8^th – although the larger bedroom products category remains a priority for home product purchases.
• While online mattress shopping remains strong, people who are shopping for mattresses are starting to return to in-person shopping as they become more confident about going out to public spaces.
• Slightly more people are shopping locally, while interest in new retailers and new brands fell in the first quarter of the year.

More details about what mattress shoppers are thinking, feeling and doing can be found in the full report here: BSC Tracker Results: Q1 2021 .

Go here to see the first installment of the BSC’s quarterly research.

Background

In 2019, the BSC launched The State of America’s Sleep, a benchmark survey (Wave 1 [W1]) with the goal of measuring the quality of sleep in the United States Year over Year (YoY). In 2020, year two, the BSC fielded the research prior to the pandemic (W2) and deployed additional research in the early days of the pandemic to understand its initial impact. This current study (W3) analyzes not only current sleep findings, but also trends that are beginning to emerge.

Methodological overview

2,000 surveys were fielded between March 5-12, 2021, among a representative sample of U.S. adults (age 18+), using a questionnaire lasting approximately 15 minutes. Sample size provides a confidence interval of ±2.19% at 95%.

Respondent Profile

SLEEP INDEX

Analysis was conducted to establish a Sleep Index (SI) that could be used to track America’s sleep quality over time. The SI is calculated using the following questions:

Q2. On average, how would you describe your sleep within the past two weeks?

Q7. Within the past two weeks, how often have you felt the following when you wake up in the morning?

The multiplicative index was scaled so the average score is 100. The index was used to create three groups, as depicted below, for analysis purposes.

The sleeping divide  

The “Divided States of America” has become a paradigm for the political, social, economic and health experiences of people. This wave of The State of America’s Sleep shows that this divide now characterizes how Americans are sleeping. The research shows for the first time a dramatic dichotomy in how America is sleeping – with far more people reporting they’re sleeping poorly or sleeping excellently, and few people with average sleep quality. This divided sleep experience has been exacerbated by the direct and indirect effects of the ongoing pandemic and its economic fallout.

The sleeping divide – who are the poor and excellent sleepers?

Beyond just the profound divide in how people are sleeping, the research shows other differences across America that correlate to sleep quality. For example, you will find more excellent sleepers in urban areas. They are more likely to be older and have a higher education. Their outlook is more positive, and they are more likely to feel good about the economy, think the country is moving in the right direction and be confident in the current administration.

You will find more poor sleepers in rural areas. They are more likely younger and will have less education. Their outlook is not as positive, and they are more likely to not feel good about the economy, not think the country is moving in the right direction and not be confident in the current administration.

How has COVID-19 exacerbated that divide?

COVID-19 has affected poor sleepers even more: They are experiencing physical and emotional pain, as well as a decline in mental health – almost half (48%) say their mental health has declined in the past year. We know poor sleepers have more stress, but they are also more likely to say that being a parent is a significant source of stress for them.

As expected, poor sleepers struggle with sleep – they do not sleep enough, struggle to fall asleep, wake up frequently and cannot go back to sleep after waking up. Over two-thirds (70%) wake up tired, and over half (60%) say they rarely, if ever, wake up rested or refreshed. Although most people don’t use sleep-promoting medication or other tools to help them sleep, poor sleepers are more likely to do so than excellent sleepers.

Poor sleepers are more likely to have increased their screen time during the pandemic, as well as increased their alcohol consumption – both behaviors reflected in other research on the effects of the pandemic.

What can poor sleepers learn from excellent sleepers to close the divide?

Although the research shows the depth of America’s sleep quality divide, it also suggests things poor sleepers can learn from excellent sleepers that would improve their sleep quality. Excellent sleepers have been participating in a variety of activities and continue to do so. They are also trying new activities and sticking with them. Excellent sleepers are regularly exercising, and many have increased their exercise in the last year.

Excellent sleepers are financial savers and have even significantly increased their savings since the COVID-19 pandemic hit.

Key Takeaways

 A Nation Divided

• While both excellent and poor sleepers live in both rural and urban areas, poor sleepers are more likely to live in rural areas and excellent sleepers are more likely to live in urban areas
  • 38% of excellent sleepers live in urban areas (30% of poor sleepers)
  • 20% of poor sleepers live in rural areas (15% of excellent sleepers)
• Excellent sleepers are more likely to be older and poor sleepers are more likely to be younger
  • More than one-third (44%) of excellent sleepers are 55+, which is significantly higher than poor sleepers (31%)
  • More than one in four (27%) excellent sleepers are 65+, which is significantly higher than poor sleepers (16%)
  • More than one-third (36%) of excellent sleepers are Boomers, which is significantly higher than poor sleepers (27%)
  • While the Silent Generation represents a small percentage of excellent sleepers, Silents are roughly twice (1.6) as likely to be excellent than poor sleepers
• Excellent sleepers are more likely to have a higher education and poor sleepers are more likely to be less educated
  • Over half (55%) of excellent sleepers have a bachelor’s degree or higher, which is significantly higher than poor sleepers (40%)
  • Over half (60%) of poor sleepers have less than a bachelor’s degree, which is significantly higher than excellent sleepers (44%)
• Excellent sleepers are more likely to feel good about the economy, think the country is moving in the right direction and be confident in the current administration
  • More than one-third (37%) of excellent sleepers feel good about the economy, which is significantly higher than poor sleepers (23%)
    • Almost half (47%) of poor sleepers do not feel good about the economy, and that is significantly higher than excellent sleepers (34%)
  • Over half (53%) of excellent sleepers think the country is headed in the right direction, which is significantly higher than poor sleepers (39%)
    • The percentage of excellent sleepers who think the country is headed in the right direction has been increasing YoY and their agreement is significantly higher in 2021 than 2020 and 2019
    • More than one-third (36%) of poor sleepers do not think the country is headed in the right direction, and this is significantly higher than excellent sleepers (28%)
  • Over half (55%) of excellent sleepers are confident in the administration, which is significantly higher than poor sleepers (40%)
    • The percentage of excellent sleepers who are confident in the administration has been increasing YoY and their agreement is significantly higher in 2021 than 2020 and 2019
    • About one-third (35%) of poor sleepers are not confident in the administration, and this is significantly higher than excellent sleepers (28%)

What Has Been Affected By COVID?

• Poor sleepers are more likely than excellent sleepers to experience physical and emotional pain, as well as stress. They also are more likely to have experienced a decline in their mental health over the last year.
  • More than one-third (37%) of poor sleepers experience pain when sitting or standing and more than one in four (26%) experience pain when lying down, which is significantly higher than excellent sleepers (27%/12%)
  • Almost one in four (23%) poor sleepers have been diagnosed with a medical condition (e.g., anxiety, depression, cancer, etc.) in the last year, which is 2.3 times more likely than excellent sleepers (10%)
    • 17% of poor sleepers have experienced the loss of a loved one in the past year, which is significantly higher than excellent sleepers (10%)
  • Almost half (48%) of poor sleepers say their mental/emotional health has declined over the past year – which is 2.5 times more likely than excellent sleepers (19%)
  • Close to half (45%) of poor sleepers often or very often feel stress and are four times more likely than excellent sleepers (11%) to say they feel stress often or very often
    • Poor sleepers are also more likely to say that being a parent is a very significant source of stress, with more than two-thirds (40%) feeling this way – which is significantly higher than excellent sleepers (29%)
  • Poor sleepers struggle with sleep in a variety of ways and are more likely to use sleep-promoting medication or other tools to help them sleep
    • Over half (56%) of poor sleepers do not get the recommended seven to eight hours of sleep per night – compared to less than one-third (31%) of excellent sleepers
    • Poor sleepers are more likely to take more than 30 minutes to fall asleep, wake up more often, and struggle going back to sleep after waking up
      • More than one-third (35%) of poor sleepers take more than 30 minutes to fall asleep (compared to 9% of excellent sleepers)
      • More than half (53%) of poor sleepers wake up often or frequently during the night (compared to 28% of excellent sleepers)
      • More than one-third (38%) of poor sleepers have trouble going back to sleep after waking up at night (compared to 9% of excellent sleepers)
    • Poor sleepers are more likely to wake up tired; stiff, in pain or sore; or not rested/refreshed
      • More than two-thirds (70%) of poor sleepers wake up tired (compared to 3% of excellent sleepers)
      • More than one-third (39%) of poor sleepers often or frequently wake up stiff, in pain or sore (compared to 9% of excellent sleepers)
      • More than half (60%) of poor sleepers rarely or never wake up rested/refreshed (compared to 1% of excellent sleepers)
    • Most sleepers do not use sleep-promoting medication or other things to help them sleep; however, poor sleepers are more likely to use them than excellent sleepers
      • Poor sleepers are more likely to often/frequently use sleep-promoting supplements or vitamins to help them sleep (16% of poor sleepers/9% of excellent sleepers)
      • Poor sleepers are more likely to often/frequently use sleep-promoting OTC or prescription medications to help them sleep (12% of poor sleepers/7% of excellent sleepers)
      • More than one in four poor sleepers (26%) regularly sleep with a pet (18% of excellent sleepers)
      • More than two-thirds (38%) of poor sleepers regularly sleep with a fan (27% of excellent sleepers)
      • 11% of poor sleepers regularly sleep with a sound machine/white noise/ phone app (6% of excellent sleepers)
    • Poor sleepers are more likely to have increased their screen time during the pandemic, as well as increased their alcohol consumption
      • More than two-thirds (42%) of poor sleepers have increased their screen time somewhat or a lot in the past year (30% of excellent sleepers)
        • Poor sleepers (14%) are more likely to say their total screen time has increased a lot in the past year (8% of excellent sleepers)
      • Alcohol consumption has increased somewhat or a lot in the past year for more than one in 10 (22%) poor sleepers (14% of excellent sleepers)
    • Poor sleepers struggle with finances and have lower incomes
      • More than one in 10 (21%) poor sleepers have an income under $25K
        • The average income for poor sleepers = $71K/excellent sleepers = $90K
      • More than one-third (36%) of poor sleepers say they typically do not buy what they want when they want it (22% of excellent sleepers)
      • Almost half (47%) of poor sleepers say they live paycheck to paycheck, which is significantly higher than excellent sleepers (33%)
      • Two in five poor sleepers (40%) say their financial situation has changed negatively as a result of COVID-19 – this is significantly higher than excellent sleepers (30%)
    • Poor sleepers have relationship issues and feel isolated
      • More than two-thirds (41%) of poor sleepers’ relationships have suffered (e.g., friends, family, extended family) in the past year (27% of excellent sleepers)
      • Almost one in five (19%) poor sleepers have a difficult relationship with their spouse/partner (8% of excellent sleepers)
      • More than one in five (22%) poor sleepers do not have deep, meaningful friendships with people outside their family (14% of excellent sleepers)
      • More than two-thirds (41%) of poor sleepers wish they had more friends (31% of excellent sleepers)
      • More than two-thirds (39%) of poor sleepers have difficult times in social situations (19% of excellent sleepers)
      • More than two-thirds (36%) of poor sleepers would love to go out but do not have anyone to go out with (21% of excellent sleepers)

What Are the Excellent Sleepers Doing?

• Excellent sleepers are exercising regularly, increasing their exercise and enjoying it – as well as participating in a variety of activities and continuing to do so
  • Almost three-quarters (74%) of excellent sleepers have been exercising for more than a year – and almost one in five (19%) of those excellent sleepers who exercise tried exercise in just this past year and continued to participate
    • More than one-fifth (22%) of poor sleepers say they tried exercising in the past year and then stopped
  • Over half (54%) of excellent sleepers have tried outdoor activities (e.g., hiking, bike riding, kayaking, etc.) in the past year and continue to participate, or have participated in these outdoor activities for more than a year (and still participate)
  • Excellent sleepers are more likely to have been participating in gardening, meditating and yoga for more than a year
    • Over half (52%) of excellent sleepers have been participating in gardening for more than a year – 16% of excellent sleepers tried gardening this year and continue to participate
      • More than two-thirds (41%) of poor sleepers have never participated in gardening or haven’t in several years
    • More than one-third (38%) of excellent sleepers have been practicing meditation and one in four (25%) has been practicing yoga for more than a year
  • Excellent sleepers are more likely to say they enjoy physical activities (completely agree that they enjoy the activity)
    • More than one-third (37%) of excellent sleepers completely agree that they enjoy exercising, which is almost two times (1.7) more likely than poor sleepers (22%)
    • About one-third (33%) of excellent sleepers completely agree that they enjoy participating in outdoor activities (e.g., hiking, bike riding, kayaking), which is 1.3 times more likely than poor sleepers (25%)
  • Excellent sleepers are more likely to say they have increased their exercise during the pandemic – almost one-third (32%) of excellent sleepers
    • Close to one-third (33%) of poor sleepers say they have exercised less during the pandemic
    • Poor sleepers are more likely to say they don’t engage in vigorous activity (e.g., running, tennis, aerobic dancing, spinning, CrossFit, etc.) or moderate activity (e.g., brisk walking, power yoga, water aerobics, etc.) at all
      • Over half (54%) don’t engage in vigorous activity
      • 30% don’t engage in moderate activity
    • Excellent sleepers are financial savers and have even increased their savings
    • Excellent sleepers are more likely to save money than poor sleepers
      • More than two-thirds (70%) of excellent sleepers save money to pay for their children’s college education (46% of poor sleepers)
      • Almost two-thirds (63%) of excellent sleepers save money for unforeseen home expenses (48% of poor sleepers)
      • Over half (58%) of excellent sleepers regularly save money, so they have enough for retirement (42% of poor sleepers)
      • Over half (54%) of excellent sleepers save money for unforeseen medical expenses (39% of poor sleepers)
      • Over half (54%) of excellent sleepers regularly save money for vacation (40% of poor sleepers)
    • Excellent sleepers have significantly increased their savings since pre-pandemic (2020)
      • More than two-thirds (70%) of excellent sleepers saved money for their children’s college education in 2021 (46% in 2020)
      • About two-thirds (63%) of excellent sleepers saved money for unforeseen home expenses (56% in 2020)
      • Over half (54%) of excellent sleepers saved money for vacation (48% in 2020)
      • Over half (54%) of excellent sleepers saved money for medical expenses (48% in 2020)
      • Over half (58%) of excellent sleepers saved money for retirement (49% in 2020)
      • More than one-third (40%) of excellent sleepers invested in the stock market (34% in 2020)

Survey Details: Better Sleep Council March 2021